It started like most real solutions do out of pure frustration. As a backlink management software built by a link-building agency, we’ve spent years managing thousands of links across clients and providers. We tried everything spreadsheets, shared folders, Slack threads. None of it worked at scale. That’s why we built MediaConsole: a modern link building management tool designed for how real SEO teams actually work.

This wasn’t a sudden idea or a lightbulb moment. The need for MediaConsole had been obvious for a while. Google Sheets bloated with hundreds of rows, outdated screenshots buried in Dropbox, payment reminders lost in Slack. Link providers and publishers were tracked inconsistently — if at all. Nobody had a clear view of what was happening, and everyone was wasting time trying to stay on top of something that felt like it should already be automated.

As teams and campaigns grew, so did the headaches. Approvals got delayed. Budgets slipped. Finance teams were left chasing answers. It was messy, slow, and totally unsustainable.

It didn’t take long before we asked ourselves: why hasn’t anyone fixed this? So we did.

We built MediaConsole to bring structure to link-buying operations and actually support the people doing the work. We designed it for agencies like us — but also for companies that want to manage link-buying in-house. More and more brands are building internal SEO teams and buying links directly from multiple providers. That means they’re juggling different platforms, email chains, and disconnected tools. We wanted to give them a single system where everything lives — orders, providers, payments, reports — all in one place.

What Link Building Looks Like Today

Today, most teams still manage link building the hard way manually. There’s no unified link management platform. SEO managers bounce between link building databases, inboxes, and outdated tools, with no central visibility.

Finance teams can't easily track paid link expenses. SEOs struggle to generate accurate link building process reports. And approval workflows between clients, vendors, and teams? A mess.

Whether you’re a freelancer, agency, or enterprise SEO, the truth is: link building operations break down without proper backlink management software.

So We Imagined Something Better

We didn’t want to build another tool. We already had experience building internal tools — including MotherLink, which continues to serve a different purpose effectively. We wanted to build the foundation for how link-building management should work in modern teams — something flexible, scalable, and deeply integrated with real operational needs. That meant building features like Private Market, where agencies can import media or invite link providers directly into the system. We built the Link Dashboard to give teams a central view of every link across all brands — no more tab-hopping or scattered data.

With Link Monitoring, users can run audits, verify live links, and keep tabs on key metrics without third-party tools. Link History lets teams migrate legacy links and track them over time.

Team & Orders brings collaboration into one workspace — assigning roles, managing approvals, and making sure everyone’s on the same page from SEO to finance.

MediaConsole can be adapted into a full-scale marketplace. Agencies can invite publishers, sell links, manage orders — and even white-label the entire platform.

Each feature was built with scalability and real workflows in mind.

How we got here

MediaConsole was built on years of hands-on experience. We already knew the pain points from working with dozens of agencies and in-house SEO teams. We had internal tools. We had feedback. And we had a clear view of what was missing in the market.

When the opportunity came to build it, we moved fast. The MVP came together in just nine months. We focused on solving real-world problems from day one, starting with the biggest pain point: visibility.

The finance module, for example, came straight from working sessions with actual finance teams. We learned exactly what they needed to track, flag, and automate. That collaboration helped shape a tool that made link-building smoother not just for SEOs, but for everyone involved.

Feedback That Shaped the Platform

From the first demos to the latest onboardings, here’s what we kept hearing:

• "Finally, a tool that shows me what I’m spending — and where."

• "Being able to ditch the spreadsheets and invite publishers? Huge."

• "Feels like it was built by someone who's actually done link-building."

The hesitation? Switching tools is hard. Everyone knows it. Migrating processes takes time. But the ones who made the switch tell us the same thing: they should have done it sooner.

What’s Next

MediaConsole is constantly evolving to support growing teams and increasing volume. It was built with scale in mind — for operations managing hundreds of links, multiple brands, and global budgets. Up next:

• Smarter Link Monitoring: More accurate checks, fewer tools needed.

• Buy & Sell Mode: Run your own link marketplace, internally or with clients.

• AI-Powered Suggestions: Get smarter media recommendations based on your brand’s criteria — like language, market, or DR. Go from "I need links" to "Here’s your shortlist."

The vision

Link-building operations shouldn't be a mess. And teams shouldn’t have to invent their own systems just to stay afloat. MediaConsole is built for real work. For teams tired of piecing things together. For agencies who want visibility, control, and clarity.

This isn’t just a tool. It’s the new standard for link-building operations.

Get started with MediaConsole and upgrade how your team runs link-building.